We are in search of a Customer Engagement Manager to become a vital part of our team.
About the product
We are OnTaxi, a nationwide ride-hailing service in Ukraine.
Every day, across the country, our team ensures the safety, quality, and comfort of every OnTaxi trip for hundreds of thousands of people.
We've already achieved remarkable results, ranking in the top three ride-hailing services in Ukraine. But we have even bigger ideas and ambitions ahead. That's why we're expanding our team.
Your future team of professionals
You will join the team that deals with digital marketing and communications. They are the ones who design and implement effective marketing strategies and improve the communication with the target audience.
Currently, the team consists of 6 experts from different areas of online marketing, who focus on the development of digital communication channels.
Your future challenges
- Attract new users to OnTaxi mobile applications
- Optimize advertising campaigns to promote OnTaxi applications in Google Ads (the key channel) and other channels
- Generate ideas to improve the effectiveness of advertising campaigns and continuous testing
- Design and implement analytical dashboards in GA4 and Appsflyer
- Increase the application conversion rate by testing the appearance of app store product pages
Responsibilities
- Implement a comprehensive digital marketing strategy to attract new users (drivers and passengers) and retain the existing ones
- Develop and conduct A/B testing of user interaction approaches through online advertising campaigns, analytics, and interpretation of results
- Work with Firebase, Data Studio, and Google Analytics
- Define key goals, performance indicators (KPIs), and methods of measuring them to assess the success of campaigns
- Manage the PPC channel to attract users effectively
- Optimize the text content and appearance of the official website, landing pages, and product pages in app stores
- Make regular reports on the results of implemented advertising campaigns, assess the effectiveness of promotional activities using analytics
- Participate in budget planning and execution
Requirements
Market experience
- 2+ years in marketing, experience working with applications
- Understanding of customer acquisition methods (PPC and others)
- Analysis of the market, competitors, and user needs
Digital advertising
- Setup and optimization of campaigns in Google Ads (the key channel), Meta Ads and other channels (will be an advantage)
- Experience with retargeting, segmentation, and strategy testing
- Evaluation of effectiveness via ROI, LTV, CAC (CPA)
Analytics and decision-making
- Experience with Google Analytics and Power BI to analyze users and measure the effectiveness of advertising campaigns
- Creation of reports, identification of insights, and adaptation of strategies
- Optimization of campaign costs and budgets
Soft skills
- Creativity and ability to find non-standard solutions
- Communication and negotiation skills
- High level of self-organization and autonomy
- Professional motivation and passion for your work
Additional skills
- Relevant degree (Marketing or Economics/Mathematics)
- Experience in ride-hailing or logistics will be an advantage
Benefits
- Flexible schedule that helps maintain a healthy work-life balance
- Work from home or office with no overtimes required
- 19 working days of annual vacation granted on a pro-rata basis
- 15 working days of sick leave per year - because your health is our priority
- Comprehensive medical insurance from a leading Ukrainian provider, including a wide range of services and special programs for family members as well as special options for those who live abroad
- Free English classes
- Online learning activities - workshops, lectures, and webinars
- Career growth through promotions and rotations
We are a perfect match if you share our values
- Professionalism and expertise in solving complex tasks
- Product-focused mindset with attention to detail
- Friendly and collaborative workplace culture
- Open, transparent communication and radical honesty
- Continuous learning and knowledge sharing
- Active pro-Ukrainian position: We support our servicemen and their families not only through constant donations and volunteering, but also through our military leave policy, special health insurance options, and financial help
Our hiring process
- Introductory interview with the recruiter
- Technical interview
- Offer call
We strive to ensure transparency and openness in the hiring process, and we understand the importance of providing timely feedback. If your CV meets the requirements, we will contact you to clarify the details and schedule an interview within 2 weeks after your application is submitted.
