How to Set Up HubSpot and NetSuite Integration Using Devart ODBC Drivers
A HubSpot-NetSuite integration has the power to unify your most valuable customer and financial data into a single, high-performance environment. But doing it with native tools means living with limited objects, rigid mappings, and delayed updates.
For teams that need real-time performance and complete control, Devart ODBC Drivers provide a direct, bi-directional read/write between your systems. They eliminate the limits of native connections and delays of batch-based or connector-style middleware. That means you can query, join, and update records across both platforms with SQL-level precision.
This guide shows how you can install and configure the NetSuite and HubSpot ODBC Drivers to establish secure connections. You'll also learn how to design an integration flow that keeps both systems in lockstep: always current and analysis-ready.
Why connect HubSpot to NetSuite?
In most companies, HubSpot is the engine that captures and nurtures leads, while NetSuite manages what happens after the sale: orders, billing, inventory, and financial reporting.
However, to get the full value from both, they need to work together. When they don't, customer records become fragmented and workflows disjointed. Marketing decisions are made without financial context, and finance operates without insight into the sales pipeline.
This gap pushes teams into workarounds that slow growth:
- Manual CSV exports to move data between systems.
- Inconsistent or outdated records that cause reporting errors and missed follow-ups.
- Native integrations with limited scope, syncing only select fields or objects.
- Delayed updates, leaving teams to act on stale data.
- Poor cross-department visibility, where marketing, sales, and finance never share the same customer view.
By integrating HubSpot with NetSuite, businesses create a single, continuously updated data source. Every lead, deal, and invoice is visible in real time, enabling unified records, automated lead-to-cash workflows, and faster, better-informed decisions.
But how do you connect these tools without the limitations of native integrations? This is where Devart ODBC Drivers come in.
What is a Devart ODBC Driver?
Devart ODBC Drivers are universal connectors that give you direct SQL access to databases and cloud applications such as HubSpot and NetSuite. They allow you to view, combine, and modify these systems' records using standard SQL commands, as if they live in one shared database.
Moreover, since they use the industry-standard ODBC interface, the Drivers work with almost any environment. You can pull live HubSpot and NetSuite data into BI tools like Power BI, Tableau, or Excel, feed it into ETL pipelines, or automate processes in Python and SQL Server, all from a single, consistent connection.
Key capabilities of Devart's ODBC Drivers include:
- Real-time read/write access to HubSpot and NetSuite data via SQL.
- SQL-92 support for JOINs, filters, and subqueries across multiple sources.
- Secure authentication with OAuth 2.0 and token-based methods.
- Enterprise-grade performance through data caching, connection pooling, and high concurrency support.
- Cross-platform compatibility with Windows, macOS, and Linux.
By giving you full control, Devart ODBC Drivers eliminate NetSuite and HubSpot integration blind spots, delivering accurate real-time data when your business needs it.
How to integrate HubSpot and NetSuite via Devart ODBC: Step-by-step
Connecting HubSpot and NetSuite with Devart ODBC Drivers comes down to four key steps. Once complete, you'll have a secure real-time data link. Let's explore these steps.
Step 1: Install Devart ODBC Drivers for HubSpot and NetSuite
Devart ODBC Drivers can be installed on Windows, macOS, and Linux, making them flexible for mixed operating environments. The process below outlines Windows installation. Here is what to do:
Download and run the installer: Download HubSpot Driver and NetSuite Driver and launch these executable files.
Follow the installation wizard: Proceed through the on-screen prompts to begin setup.
Remove previous versions: Uninstall any earlier Driver version before installing the new one. If skipped, the wizard will warn you and let you overwrite existing files.
Select components: Choose whether to install the 64-bit version and whether to include Help and Manual files.
Activate the Driver: Select Trial for evaluation or choose Activation Key to enter your key from the registration email or Customer Portal. Alternatively, load the saved activation key file.
Complete the installation: Click Next, then Install, and Finish to complete the process.
After the installation, proceed to configure the Drivers to connect HubSpot and NetSuite.
Step 2: Configure DSNs for both platforms
After installing the Drivers, create DSNs for HubSpot and NetSuite to store the connection details and enable secure, consistent access via ODBC. Do the following:
Open ODBC Data Source Administrator: Type ODBC Data Sources in the Windows search box and choose the version matching your application's bitness (32-bit or 64-bit). You can also access it from Control Panel > Administrative Tools. Before Windows 8, this was labeled Data Sources (ODBC).
Launch via executable (optional): Run C:\Windows\SysWOW64\odbcad32.exe for a 32-bit DSN or C:\Windows\System32\odbcad32.exe for a 64-bit DSN.
Select DSN type: Choose either User DSN or System DSN. Most apps work with both, but some require a specific type.
Create a new DSN: Click Add to open the Create New Data Source dialog. Choose the Driver: Devart ODBC Driver for HubSpot or Devart ODBC Driver for NetSuite, respectively.
Enter connection information: Provide OAuth authentication details (API Key or OAuth credentials) for HubSpot. For NetSuite, provide Account ID, Role ID, Token, and any other required credentials based on your NetSuite configuration.
Test the connection: Click Test Connection to verify successful connectivity.
Save the DSN: Click OK to save the configuration.
Step 3: Test and authenticate connections
Use the Test Connection feature in either Driver to confirm that the DSNs are correctly configured.
Enable OAuth 2.0 for secure authentication and store all tokens in encrypted form to protect credentials. If the connection fails, systematically verify your credentials, firewall permissions, and network access before proceeding.
Step 4: Set up your integration flow
Determine how the connected data will be used across your systems:
- Use BI tools such as Power BI, Tableau, or Excel for real-time dashboards and reporting.
- Deploy ETL workflows to synchronize and transform data between HubSpot and NetSuite.
Clearly define the scope of synchronization, whether that's aligning HubSpot contacts with NetSuite customers, linking deals to invoices, or mapping specific custom fields critical to your business processes.
With your HubSpot-NetSuite integration flow set, teams can work from a single, always-updated source of truth, ready to explore the full advantages of Devart ODBC Drivers.
Benefits of using Devart ODBC for HubSpot–NetSuite integration
Here are some of the advantages of using Devart ODBC Drivers for HubSpot and NetSuite integration.
SQL-based data sync and transformation
With Devart ODBC Drivers, you can query HubSpot and NetSuite side by side using standard SQL. This means you can join, filter, and transform records across platforms without manual exports or middleware.
Example: Users combine HubSpot contact data with NetSuite order history to identify high-value customers, spot upsell opportunities, or flag churn risks, all from within your BI tool or SQL environment.
Real-time data flow
Instead of waiting for nightly syncs or batch exports, Devart ODBC Drivers keep HubSpot and NetSuite data live. Updates made in one platform are immediately available for reporting, analytics, and automation. This allows sales, marketing, and finance teams to make decisions based on what's happening now, not what happened yesterday.
Secure and scalable connections
Security and performance are built into the architecture. OAuth 2.0 authentication and encrypted connections protect sensitive data end to end. Connection pooling and thread safety ensure stable performance even under heavy loads, whether it's dozens of concurrent BI queries or constant ETL processing in the background.
Together, these capabilities eliminate the friction of disconnected systems, giving your teams accurate, real-time, and actionable insights across HubSpot and NetSuite.
Devart ODBC vs native HubSpot–NetSuite connectors
Native HubSpot–NetSuite connectors are quick to set up but limited in objects, field mappings, and sync speed. For real-time visibility, advanced querying, and full control over data flow, Devart ODBC Drivers are the stronger choice. The table below provides a detailed comparison between HubSpot and NetSuite integration approaches.
| Feature | Devart ODBC Drivers | Native HubSpot–NetSuite connectors |
|---|---|---|
| Real-time data access | Direct SQL queries give instant access to the latest records | Scheduled syncs every 15-60 minutes keep data slightly behind |
| SQL query support | Full SQL-92 support: JOINs, filters, GROUP BY, subqueries | No custom SQL; limited to predefined mappings |
| Read/write capabilities | SELECT, INSERT, UPDATE, DELETE supported | Often read-only or with restricted write scope |
| Custom object support | Accesses any object exposed by APIs | Limited to standard objects and fields |
| Cross-platform compatibility | Works on Windows, macOS, Linux | Usually web-only or OS-restricted |
| Tool compatibility | Integrates with BI, ETL, and automation tools | Mostly confined to CRM/ERP UI |
| Authentication support | OAuth 2.0, token-based, encrypted credentials | OAuth-based, but setup varies |
| Customization flexibility | Full control over schema mapping, queries, and sync logic | Minimal control; fixed mappings |
| Error logging & monitoring | Local logs plus DB tool logs for full transparency | Basic error handling with limited detail |
| Scalability | Enterprise-ready with pooling and thread safety | Struggles with high-volume, complex workloads |
| Pricing model | One-time license or subscription per Driver | Often per-user/month or per-object fee |
In practice, if your goal is quick, basic data movement, native HubSpot integration with NetSuite will work. But if you need real-time reporting, cross-platform analytics, and integration logic you can fully control, Devart ODBC Drivers are built for that level of performance.
Conclusion
When HubSpot and NetSuite run in silos or through limited native connectors, teams work with stale data, rigid mappings, and blind spots that slow growth. The right HubSpot-to-NetSuite integration eliminates those constraints, giving every department the same, up-to-the-minute view of customers, revenue, and operations.
Start your HubSpot-NetSuite integration today. Download Devart ODBC Drivers for HubSpot and NetSuite for a free trial and give them a go.
FAQ
Native APIs and middleware often limit field access, restrict object coverage, and rely on delayed syncs. Devart ODBC Drivers give you direct, real-time SQL access to both HubSpot and NetSuite, with full control over what data moves, how it's transformed, and where it's used.
Connections use OAuth 2.0 and token-based authentication, with credentials stored in encrypted form. All data is transferred over encrypted channels, meeting enterprise-grade security requirements.
Yes. Devart ODBC Drivers are fully cross-platform, so you can run them in mixed OS environments without compatibility concerns.
Not necessarily. Basic SQL knowledge helps, but many BI and ETL tools offer visual query builders that make it easy to work with HubSpot and NetSuite data without writing complex code.
Yes. As long as you have the necessary user permissions, the drivers support full DML operations (SELECT, INSERT, UPDATE, DELETE) for both platforms.
Yes. Any field (standard or custom) exposed by the HubSpot or NetSuite API can be queried, joined, or updated.