Skyvia Team is looking for a Head of Marketing to boost their business performance by creating a marketing strategy and improving the marketing processes. We expect the Head of Marketing to be an innovative and decisive leader who sets ambitious goals and effectively drives the team to achieve them.
About the company
Skyvia is a universal no-coding cloud platform for data integration, backup, management, and connectivity. Skyvia supports 80 connectors, including major cloud apps (CRMs, Marketing tools, Support systems, Management, etc.), databases, and data warehouses.
Skyvia offers 4 products: Integration, Backup, Connect, and Query. Each product serves to solve a specific business task for customers. The Integration flagship product includes 4 integration scenarios, which can both solve individual technical issues and work together as a unit.
Responsibilities
- Develop and execute a comprehensive marketing strategy that aligns with the projects' overall goals and objectives
- Lead and manage a team of marketing professionals
- Continuously monitor and analyze the market and competition to identify opportunities for growth
- Work together with other departments (such as sales, development, and customer success) to ensure a cohesive, integrated approach to marketing
- Develop and manage the marketing budget
- Create and execute campaigns to drive website traffic, leads, and customer engagement
- Use data and analytics to measure and report on the performance of marketing campaigns and make data-driven decisions to optimize results
Requirements
- 5+ years of experience in Marketing as a lead
- English - B2-C1
- Proven experience in marketing and working with a growing IT product company, preferably SaaS
- Strong understanding of digital marketing, including SEO, PPC, social media, and content marketing
- Strong experience in ABM and email marketing
- Understanding the principles of the Unit economy and cohort profitability
- Understanding the performance tracking metrics (such as lead and lag indicators) to measure the progress toward the set goals and evaluate the level of the marketing strategy success
- Experience in lead generation and conversion rate optimization
- Experience in creating and implementing marketing strategies
- Strong analytical skills and experience with marketing metrics and data analysis
- Strong leadership skills and experience managing a team of 10+ people
- Strong business acumen combined with a creative mind
- Excellent written and verbal communication skills
- A bachelor's degree in marketing, business, or a related field
Team
Product Marketing Managers, Internet Marketing Managers, Channel Marketing Manager, Content Team Lead, copywriters, PR Manager
Work conditions
- No overtime
- Flexible working hours
- 18 working days of vacation
- 15 working days of sick leave
- Medical insurance
- Online English courses
- Opportunities for professional development and personal growth (50% of tuition fees)
- Different activities: corporate parties, team building events (yachting, kayaks, ATVs, etc.)
*Under martial law, some of the above-mentioned points may be temporarily limited.
