Who we are
We are a Ukrainian multiproduct company that creates database development and management tools, connectivity solutions, productivity tools, and data services for more than 500,000 clients from 120 countries. Among our clients, you can find such legends as Microsoft Corporation, Oracle America, IBM, Intel, and many more companies that deserve their place in the Fortune 100 and Fortune 500.
Since 1997, we have been streamlining data workflows for professionals and teams with our intuitive and efficient software products. We're committed to enhancing our customers' experience across the globe by minimizing data-related tasks and enabling them to focus on more inspiring goals. Whether it's Fortune 100 companies or individuals, we provide a customer-centric approach, delivering high-quality solutions and exceptional support.
Driven by passion, we play a substantial role in shaping the future of data management.
About the product
Skyvia is a versatile no-code SaaS cloud platform designed for data integration, automation, backup, management, and connectivity. It offers support for over 200 connectors, including popular cloud applications like CRMs, marketing tools, support systems, and management solutions, as well as databases and data warehouses.
Your future challenges
Your role involves building and scaling a multi-channel demand generation engine beyond organic growth, strengthening cross-functional collaboration with Product and Sales, and balancing strategic ownership with hands-on execution to drive pipeline and revenue impact.
Responsibilities
- Conduct competitor analysis and continuously monitor market and consumer trends, presenting insights to stakeholders
- Develop and execute a B2B marketing strategy focused on driving revenue growth and pipeline generation
- Own MQL targets and marketing-sourced pipeline in close collaboration with Sales and SDR teams
- Drive performance across all marketing channels, including paid search, SEO, content, email/CRM, social media, and events
- Plan and execute marketing initiatives, including webinars, trade shows, and other events
- Lead and scale the marketing team, including hiring, training, and performance management
- Manage the annual marketing budget, ensuring efficient allocation and ROI optimization
- Collaborate closely with Product, Sales, and Top Management to align the strategy and revenue goals
- Monitor, analyze, and report on marketing performance, including ROI and quarterly budget reporting
Requirements
- 4+ years of experience in B2B SaaS marketing in roles such as Head of Marketing, Marketing Manager, or Marketing Lead
- Proven track record of executing marketing strategies, scaling acquisition channels, and building sustainable organic growth engines
- Experience owning MQL and pipeline targets, with direct responsibility for marketing performance
- Strong leadership experience, including managing and scaling marketing teams (10+ people), hiring, training, and performance management
- Deep expertise in product marketing strategy, including segmentation, ICP definition, competitor analysis, and customer research (interviews, surveys, focus groups)
- Strong understanding of core marketing concepts: positioning, customer journey, sales funnel, key messaging, content and media planning, KPIs, and performance analysis
- Proven experience launching and optimizing omnichannel campaigns across paid and organic channels (Google, LinkedIn, Facebook, Instagram, YouTube), with a strong focus on conversion and ROI
- Hands-on experience with SEO, marketing automation, CRM systems (HubSpot, Zoho, or similar), and web analytics (GA4, UTM attribution), with the ability to measure and optimize performance
- Experience translating strategy into clear annual and quarterly marketing plans, including budgeting, forecasting, and risk management
- Familiarity with Online Reputation Management and strong understanding of the international IT and media landscape
- Upper-Intermediate to Advanced English (B2-C1), with strong writing and editing skills
Benefits
- Flexible schedule that helps maintain a healthy work-life balance
- Work from home or office with no overtime required
- 19 working days of annual vacation granted on a pro-rata basis
- 15 working days of sick leave per year - because your health is our priority
- Comprehensive medical insurance from a leading Ukrainian provider, including a wide range of services and special programs for family members as well as special options for those who live abroad
- Free English classes
- Online learning activities - workshops, lectures, and webinars
- Career growth through promotions and rotations
We are a perfect match if you share our values
- Professionalism and expertise in solving complex tasks
- Product-focused mindset with attention to detail
- Friendly and collaborative workplace culture
- Open, transparent communication and radical honesty
- Continuous learning and knowledge sharing
- Active pro-Ukrainian position: We support our servicemen and their families not only through constant donations and volunteering, but also through our military leave policy, special health insurance options, and financial help
Our hiring process
- Introductory interview with the recruiter
- Product interview
- Test task
- Technical interview
- Offer call
We strive to ensure transparency and openness in the hiring process, and we understand the importance of providing timely feedback. If your CV matches the requirements, we will contact you to clarify the details and schedule an interview within 2 weeks after your application is submitted.
